Ryder System Inc.…
SERVICES: VARIED COLLATERAL + PROMOTIONAL MARKETING MATERIALS FOR PRINT & DIGITAL FOR RYDER SYSTEM INC.
PROJECT OVERVIEW
Logistics & Supply Chain Industry
Featured here are a variety of highly effective marketing collateral for use across print and digital mediums, while telling a concise story through Ryder’s visual branding and design. Items were designed with the intention to promote and support the sales and marketing teams for both internal and/or external facing ventures for the U.S. and Canada. Each piece has it’s own function and goal, but all are designed congruently with the brands core values, personality, and branding.
COLLATERAL, PRINT BROCHURE: CUSTOMER ORIENTATION GUIDE, EXTERNAL MARKETING
Feature below is an original, branded brochure design, created as an external facing communication for new and existing customers. Required working with different departments and different members within Ryder to accomplish the final results.
COLLATERAL, PRINT BROCHURE: DRIVER ONBOARDING GUIDE, INTERNAL MARKETING & INFORMATIVE MEDIA
Feature below is an original, branded brochure design, created as an internal facing communication. All brochures required working with different departments and different members within Ryder to accomplish the final results.
COLLATERAL, PRINT BROCHURE: TALENT MANAGEMENT GUIDE, INTERNAL MARKETING, HUMAN RESOURCES AND INFORMATIVE GUIDE WITHIN ENTIRE COMPANY
Feature below is an original, branded brochure design, a Talent Management Guide, created as an internal facing communication. All brochures required working with different departments and different members within Ryder to accomplish the final results.
VARIED INFOGRAPHIC DESIGNS: EXTERNAL INFORMATIVE MARKETING RESOURCES
As a designer the simple text and word content is provided, and it was my job to take that written information and conceptualize and create an eye-catching, informative visual that clearly tells the story of the costly path of leasing versus owning. The intention was to make these be informative first, but also eye-catching and purposefully illustrative to move the clients eye from the top of the page to the bottom, in sequence, as attention grabbers for useful client information.
These infographics were created for use in both the US and Canada, for varied promotional pieces to assist the marketing and sales team for use with existing collateral and direct mail.
As a designer the simple text and word content is provided, and it was my job to take that written information and conceptualize and create an eye-catching, informative visual infographic and poster. The intention was to make these be informative first, but also eye-catching and purposefully illustrative to move the clients eye from the top of the page to the bottom, in sequence, as attention grabbers for useful client information.
These infographics were created for use in both the US and Canada, for varied promotional pieces to assist the marketing and sales team for use with existing collateral and direct mail.
DIRECT MAIL PIECE - ABM MARKETING PIECE
Designs and infographic were part of a larger special direct mail piece.
ONLINE WEBSITE / STORE MADE FOR RYDER APPROVED VENDOR, IDEA BOX
Specifically for internal employee use only, to purchase Ryder merchandise for corporate or client use.
